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Positioning Videos Takeaway Assignment

Positioning Videos Takeaway Assignment

Q In a 1-2 page word document reflect on the Starbucks and Coca Cola video. Explain in detail 3 takeaways from each video. Think about these questions? Starbucks Documentary; https://gotoltc.kanopy.com/video/marketing-strategy-case-studies-starbucks-ex Coco Cola Documentary - https://gotoltc.kanopy.com/video/cola-conquest-1-coca-cola-classic-marketing-story 1. How is the company positioning themselves in the market? 2. How are they differentiating themselves from their competitors? 3. Who are their target customers? 4. How are Coco Cola and Pepsi differentiating themselves? Who are target customers? 5. Why is Positioning and Differentiation important for a business such as Starbucks, Coco Cola and Pepsi. etc. Worth 15 points

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In case of the Starbucks Documentary, the first takeaway is the taste and smell of Starbucks making the customers show loyalty to visit the retail units of the organization regularly by not switching to the competitors of the organization. The second takeaway is the influence of the Italian coffee bars in the mind of the founder/owner of Starbucks. This influence makes customers obtain a home-like ambience to talk personally or professionally with their acquaintances in the units of Starbucks.